Our Story

We Believe Everyone Deserves Financial Clarity

10Cent was born from a simple frustration: Why is tracking expenses so painful when technology has made everything else so simple?

€67

Avg Monthly Savings

<2 min

Setup Time

85%+

AI Accuracy

GDPR

Compliant

The Origin Story

How frustration sparked innovation

It started with a spreadsheet at 2 AM. Trying to figure out where €400 vanished to over the past month. Sound familiar?

We'd tried every budgeting app out there. They all had the same problem: they felt like homework, not help.

Then came the "aha" moment: What if tracking expenses could be as satisfying as swiping through photos? What if AI could do the heavy lifting?

10Cent was born: a finance app that makes you want to check your spending.

Our Journey

From frustration to launch: the story of 10Cent

Q3 2024Ideation

The Frustrating Spreadsheet

Late-night expense tracking frustration sparks the idea for a better way to manage personal finances.

Problem identifiedMarket researchInitial concept

Our Values

The principles that guide everything we build. Click to explore.

User First

Every feature we build starts with one question: Does this genuinely help our users?

How we live this value:

  • User interviews before every feature
  • No dark patterns, ever
  • Free tier with real value

Privacy by Design

Your financial data is sacred. We built 10Cent with privacy at its core.

Simplicity

Financial tools shouldn't require a manual. Complex things should feel effortless.

Transparency

No hidden fees, no data selling, no dark patterns. What you see is what you get.

Meet the Team

Small Team, Big Mission

We're a passionate team building the future of personal finance.

👨‍💻

Murat Sevindik

Founder & CEO

Former fintech engineer who got tired of bad expense tracking apps.

🤖

Claude AI

AI Engine

Anthropic's Claude powers our 8 intelligent agents, working 24/7 for you.

🚀

You?

Open Position

We're looking for passionate people to join our mission.

Get in Touch

Have questions, feedback, or just want to say hi? We'd love to hear from you.

Press & Media

Writing about 10Cent? We've got everything you need including logos, screenshots, and fact sheets.

Join Our Team

We're looking for passionate people who want to make a real impact on how people manage their money.

Ready to Take Control of Your Finances?

Join our waitlist for early access and exclusive launch benefits.

LAUNCHING FEBRUARY 28TH, 2026

The Countdown is ON

00
Days
00
Hours
00
Minutes
00
Seconds

Early supporters get 50% off their first 3 months!

🔒 No spam, ever. Unsubscribe anytime. Your data is safe with us.

Early access • 50% off first 3 months • No credit card required