The True Price of That Delivered Meal

That €12 meal you ordered? By the time it reached your door, you probably paid closer to €20. Here's how delivery apps inflate your food costs.

The Fee Stack

A typical €15 meal order:

Menu price: €15.00 (often 15-30% higher than in-restaurant)

Service fee: €1.50

Delivery fee: €2.99

Small order fee: €2.00 (under €15)

Priority delivery: €1.99

Tip: €2.00

Total: €25.48 for a €15 meal — a 70% markup.

The Monthly Reality

Ordering 3 times per week at €25 average:

Monthly: €325

Annual: €3,900

Cooking equivalent: €1,200-1,800/year

Potential savings: €2,100-2,700/year

The Subscription Trap

Delivery subscriptions (Uber One, Deliveroo Plus at ~€6/month) remove delivery fees but research shows subscribers order 35% more. The "free delivery" removes friction that made you think twice.

Cooking vs Delivery Comparison

Pasta Dinner

Delivery: €18-22 | Home: €3-5 | Save €13-17

Sushi

Delivery: €25-35 | Supermarket: €8-12 | Save €17-23

Pizza

Delivery: €15-20 | Homemade: €3-5 | Save €10-17

Burger and Fries

Delivery: €16-22 | Home: €4-6 | Save €10-18

When Delivery Makes Sense

You're sick and can't cook

Working late and time costs more than the markup

Hosting and need variety

Special treat (not a regular habit)

What 10Cent Users Discover

Average user spends €185/month on food delivery

Most underestimate delivery spending by 40-60%

Spending highest on Fridays and Sundays

Users who see actual spend reduce it by 35% in month one

The 50% Challenge

Cut delivery orders by half for one month. Use savings for better ingredients at home.

Want to see your actual delivery spending? Import your bank statement into 10Cent and see the real number in 2 minutes.

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